Shot #101: How Colgate reminded kids to brush their teeth
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Hello awesome marketers & founders 👋,
This is Luv.
Long time! I hope you've been rocking it since I last sent the newsletter.
I disappeared for a bit long but I hope you didn't forget about me. Life got a bit difficult and I needed a breather but now I’m back, batteries recharged and ready for the next phase!
Once again, this is Luv and here’s your weekly Marketing Shot :)
(Delivered every Tuesday)
In today’s Marketing Shot:
💡 The Colgate Campaign
🗞️ 4 Noteworthy Updates from the Digital World
A few years ago, Colgate came up with a clever advertising campaign to encourage kids to brush their teeth after eating sweets.
Instead of giving out samples, they distributed ice cream and cotton candy on a stick that was shaped like a toothbrush.
This unique approach caught the attention of many children who were curious to try out the sugary treats. However, what made this campaign special was that the stick carried a hidden message that revealed itself after consumption.
The message was "Don't Forget" along with the Colgate logo.
This message served as a reminder for children to remember the importance of brushing their teeth after consuming sweets.
This campaign was a huge success and was appreciated by many parents who were happy to see their kids take better care of their dental hygiene.
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🗞️ 4 Noteworthy Updates
Facebook’s New Link History Update Exposes Browser Risk (read)
YouTube will hamper your video viewing experience if you use ad blockers (read)
Google Gemini: Everything you need to know about the new generative AI platform (read)
Microsoft rolls out new AI tool that generates instant banner ads (read)
Interesting Stat
For every $1 invested in email marketing, brands earned a ROI of $36. The ROI was highest in the retail, ecommerce and consumer goods sector, with $45 per $1 spent.
(Source)
Marketing Meme 😂
See you next Tuesday :)
Thanks,