Shot #134: Seen a QR code marketing in a completely unconventional way? | Marketing Shots
This celebrity showed us how it’s done
Hello, awesome marketers and founders.
This is Luv, and here’s your weekly Marketing Shot :)
(Delivered every Tuesday)
Have you ever thought about using a QR code in a completely unconventional way?
Katy Perry just showed us how it’s done at the 2024 MTV VMAs!
The campaign went viral the moment it hit the red carpet. At this year’s VMAs, Perry grabbed headlines not just with her outfit but with a unique and unexpected twist: a QR code tattoo!
Image Source: News9Live
Strategically placed on her lower back, this scannable QR code allowed fans to pre-save her upcoming album, 143, set for release on 20th September 2024. A tattoo that leads directly to a digital pre-save page.
Scanning the QR code led to this page
Perry cleverly integrated the physical and digital worlds, turning a usually static appearance into an interactive fan experience. Fans in attendance, as well as those watching from home, could scan the code to access early album content, providing a direct and personal way for her to engage with her audience.
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That's a wrap for today! Stay tuned for more insights in the next MarketingShot. See you next Tuesday :)
Thanks,
Luv
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