Shot #137: Experiential Marketing works, Burger King proved it again | Marketing Shots
Hello, awesome marketers and founders.
This is Luv, and here’s your bonus Marketing Shot :)
(The bonus edition is delivered every Saturday)
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I’ve got a story from Burger King Korea that’s bound to spark some inspiration.
As part of its 40th anniversary celebration, Burger King took customer engagement to a whole new level with a creative campaign.
Here's what happened:
Burger King Korea introduced the “Whopper Tattoo” campaign to promote the revamped Whopper.
What set this campaign apart? Well, they quite literally inked their brand into people’s lives- temporarily, of course!
Throughout July and August, their bobblehead mascot, the “Tattoo King” roamed the busy streets, offering passers-by temporary barcode tattoos.
Image source: FamousCampaigns
These tattoos weren’t just cool flame-inspired designs. They came embedded with scannable barcodes that could be redeemed at kiosks for a free Whopper and drink.
Image source: FamousCampaigns
Impact? Whopping Success!
Over 8,000 people, proudly sported their new ink, leading to an impressive 208% boost in sales compared to the previous week.
Even more impressive? 92% of participants said the campaign successfully spotlighted the Whopper’s latest upgrade.
Watch the video to see the campaign in action
That's a wrap for today! Stay tuned for more insights in the next MarketingShot. See you on Tuesday :)
Thanks,
Luv
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