Shot #141: Burger King took a playful shot at McDonald’s | Marketing Shots
To promote the release of "It Chapter Two”
Hello, awesome marketers and founders.
This is Luv, and here’s your Marketing Shot :)
BTW, are we connected on LinkedIn? If not, let’s connect - luv1oh1
To promote the release of “It Chapter Two (horror movie)”, Burger King took a playful shot at McDonald’s.
They used the movie’s creepy clown Pennywise to launch the #EscapeTheClown campaign, inviting McDonald’s customers to “escape” Ronald McDonald and head straight to Burger King.
The cool part? They used geo-targeting to send McDonald’s customers real-time messages on Facebook and Instagram.
These messages encouraged them to scan a page in McDonald’s cinema magazine using the Burger King app. When they did, they were greeted with a floating red balloon and a coupon for a BK Whopper for just one cent.
And it didn’t stop there. Burger King made the experience even more interactive by creating a “flee and run” route to guide customers to the nearest Burger King location.
With a ticking countdown, customers raced against time to claim their one-cent Whopper.
That's a wrap for today! Stay tuned for more insights in the next MarketingShot. See you on Saturday :)
Thanks,
Luv
Connect on Twitter
Connect on LinkedIn