Shot #145: Samsonite’s Boldest Durability Experiment Yet! | Marketing Shots
+ 3 Noteworthy Updates for Marketers
Hello, awesome marketers and founders.
This is Luv, and here’s your Marketing Shot :)
Samsonite just did something completely wild to prove how tough their Proxis suitcase is. According to TravelandLeisure.com, they launched it up to 130,000 feet, right near the edge of space, then dropped it back to Earth. Yep, you read that right!
Samsonite’s Proxis suitcase (the lightest, strongest carry-on they’ve made yet) was shot up to 3 times the cruising height of a commercial plane. It went through every extreme condition out there, from freezing temps (hitting lows of -85°F) to a free-fall back to Earth.
The entire journey was captured on video.
🗞️ 3 Noteworthy Updates for Marketers
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That's a wrap for today!
Thanks,
Luv
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