Shot #42: Use Youtube like Fiverr
How Fiverr is leveraging Youtube influencers.
Hey marketers,
It was around this time, last year when we went under a complete lockdown. And, for a few of us, things changed forever.
I hope things are getting back on track for everyone.
Back to what you came for.
(Info credits: FoundationInc.co)
A brief about Fiverr for those who aren’t familiar.
It’s a gig marketplace that started more than a decade ago.
Here you can book freelancers for services such as legal advice, marketing plan, editing, SEO, content writing to the weirdest request on the planet like a prank call, become a social media girlfriend/boyfriend.
All this starting from $5 per gig.
But, that’s not what I want to talk about.
I want to share how Fiverr is leveraging Youtube influencers.
Youtube attracts users who are looking for answers to get their job done.
This is where the marketing genius of Fiverr comes in.
Fiverr collabs with Youtube influencers to produce videos with these formats:
The combined views of these 3 videos alone is 22M+
You will find 100s of videos on youtube in similar formats.
Viewers are surprised to see the cost of the service, the results and the immense talent that can be found on Fiverr encouraging them to check out the website.
Learnings?
Let’s say, you run a company like Urban Clap, you can collab with influencers to produce videos like:
-I paid Urban Clap to clean my house and the results are…
-Me cleaning my house vs Urban clap professional
I hope you’re getting my point :)
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Thanks,
Luv
Co-founder ExperienceSaga.com
(About Me)
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