Shot #46: SIX Simple Optimisations for Google Ads
Hi,
Here’s your shot #46 !
Some simple tweaks to improve your existing PPC strategies and get remarkable results.
1. Put a price to your cost per conversion
To ensure you are not overpaying for a conversion, begin with a benchmark of the amount you are willing to pay for a conversion.
The keywords and placements that drive huge clicks, however, surpass your benchmark cost per acquisition, are not worth working on.
2. Remove underperforming keywords
As more advertisers are bidding on your top-performing keywords to compete on search ads, you need to monitor underperforming keywords to save your valuable budget.
Pausing the poorly performing keywords (identified after benchmarking your cost per conversion) could stop the damage.
You can then utilise the same budget on your top-performing keywords.
3. Competitor Analysis
Get to know the secrets of your competitors’ paid activity and compete with them by bidding on the same keywords and placements.
You can use competitor analysis tools like SEMRUSH or Ahrefs to gain access to your competitors’ top-performing keywords and placements.
Double down on those keywords.
4. Display Price in Ad Copy
Displaying an estimated price of the product in your ad copy can significantly increase qualified clicks i.e only those people who are willing to pay that price will click your ad.
You are more likely to click PolicyBazaar ad than PayBima ad
5. Target people in the buying stage
Imagine if you come across only those who know exactly what type of product they are looking for(brand, model number, etc.), and are ready to purchase.
An easy strategy to reach these types of customers is to bid on the model number you are selling.
When someone searches for the model number of a product, this indicates that they have already finished the research stage of their purchasing process, and are likely to be at the buying stage.
6. Align your ad copy with the landing page
Consider if someone is searching for a Lenovo Yoga 900 laptop, and you are sending them to your overall Lenovo laptop category, you could be losing out your visitors who are too lazy to search for Lenovo Yoga 900 on your site.
Your ad copy must be aligned with the right landing page.
The aforementioned are some of the optimisation techniques that you can start implementing in your campaigns right now!
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Luv
Co-founder ExperienceSaga.com
(About Me)