Shot #63: A Simple packaging hack reduced the shipping damage by 80%
Have a look.
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VanMoof, a Dutch bicycle company, was having a tough time because their bikes were fragile.
When they shipped their products to customers, they noticed that they were arriving damaged.
Their bicycle cost $3000 and they were losing a lot of money on damaged deliveries.
They knew they needed to do something different with their packaging, so they came up with a smart and cost-effective solution.
Instead of just using sturdier boxes or thicker insulation, they came up with something even better. A clever packaging. Have a look.
What’s your first impression of the box? That it contains a television, right. That’s exactly what shippers thought. They thought that they were transporting flat screen TVs.
Sometimes, coming up with unconventional ideas can pay off big time. VanMoof, saw an impressive 80% drop in damages on their deliveries.
(If you wish to read previous shots, check here- MarketingShots)
Thanks,
Luv
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