Hello awesome marketers & founders 👋,
This is Luv and here’s your weekly Marketing Shot :)
(Delivered every Tuesday)
In today’s Marketing Shot:
🛠️ 4 Useful Tools & Resources
💡 Chamaripa's Smart & Scalable SEO Strategy
🗞️ 4 Noteworthy updates from the digital world
🛠️ 4 Useful Tools & Resources
Fliki.ai : Video creation made 10x simpler & faster with AI.
Transform your ideas into stunning content with AI voices, using text to video tool (link)
Chatbase : Custom ChatGPT for your data. Just upload your documents or add a link to your website and get a ChatGPT-like chatbot for your data (link)
Blinkist : Powerful ideas in 15 minutes. Get access to over 5,000 book titles alongside 20 million other readers (link)
Data backed tips to get more online reviews (link)
💡 Chamaripa's Smart & Scalable SEO Strategy
(I discovered this strategy on MarketingExamples. Go subscribe to their newsletter)
Chamaripa is a company that sells elevator shoes. They have a clever SEO strategy that involves creating hundreds of pages that match the query "How tall is [short celebrity]?". For example, “How tall is Tom Cruise?”
At first, this strategy may seem counterintuitive. After all, who would be searching for "How tall is Tom Cruise?" if they weren't already interested in elevator shoes?
However, good SEO captures demand and great SEO creates it.
Here are some of the key elements of Chamaripa's SEO strategy:
Instead of targeting general keywords like "elevator shoes," Chamaripa targets long-tail keywords like "how tall is Tom Cruise?" These keywords are more specific and less competitive, which makes it easier for Chamaripa to rank for them.
Each page on Chamaripa's website that matches this query provides the celebrity's height, explores whether they wear elevator shoes on red car and then promotes Chamaripa's shoes. This content is well-written and informative, which helps to build trust with potential customers and encourages them to click through to Chamaripa's website.
Why is this a SMART strategy?
Scalable- Each page is essentially the same template, so it can be easily created and updated. This means that Chamaripa can continue to create new pages as new celebrities emerge. Such pages can be created at scale in a couple of days with the help of AI content tools.
Can be used for a variety of businesses- Chamaripa sells elevator shoes but this strategy could be used by any business. You just need to be a little creative. For example, if you are a clothing brand, you could create pages like- How to dress like Tom Cruise in ‘mission impossible’. You can easily plug products from your online store that can create the same look.
As a result of this strategy, Chamaripa now ranks for hundreds of these queries and they receive over 14,000 organic visitors per month.
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#MarketingHumor
🗞️ 4 Noteworthy Updates
What is Bluesky? Everything to know about the app trying to replace Twitter (read)
YouTube updates marketers need to know (read)
Twitter Becomes X: The Future Of The ‘Everything App’ (read)
TikTok Introduces Text Posts To Effortlessly Engage With Followers (read)
📋 In case you missed the last Tuesday’s Market Shot- The cashless effect that makes you spend more
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See you next Tuesday :)
Thanks,