Hello awesome marketers & founders 👋,
This is Luv and here’s your weekly Marketing Shot :)
(Delivered every Tuesday)
In today’s Marketing Shot:
🛠️ 4 Useful Tools & Resources
💡 The technique of Mirroring in Marketing
🗞️ 4 Noteworthy updates from the digital world
🛠️ 4 Useful Tools & Resources
Upword : An AI-powered research assistant for business professionals. It’s a tool that helps you organize content and process information faster than ever using AI, so you can manage your knowledge - just like having your own ChatGPT (link)
7 landing page ideas to help inspire your campaigns (link)
How Justin Welsh added 399,478 Twitter (X) followers in the last 21 months (link)
Learn the fundamentals of AI-Powered Google Ads (link)
💡 The technique of Mirroring in Marketing
The mirror effect is a psychological technique that uses similarity to create a sense of connection between a brand and its target audience.
It's like holding up a mirror that shows your audience their own reflections, making them feel understood and appreciated. When you resonate with your audience's thoughts and emotions, you build a deep and meaningful connection that goes beyond transactions.
The best real world example of a brand using Mirroring effect is NIKE.
Nike’s campaigns are designed to appeal to people who value performance and competition. Nike's marketing campaigns also reflect these values using images and language that appeals to its target audience. Showcasing stories of athletes overcoming challenges, Nike mirrors its customers' aspirations for greatness.
If you're looking to use the mirror effect in your own marketing, here are a few tips:
Do your research: Before you start creating your marketing campaigns, take some time to research your target audience
-What are their values and beliefs?
-What language do they use?
Once you understand your audience, you can start to reflect their values and language back to them in your marketing campaigns.Be Authentic: It's important to be authentic. If you try to force it, your audience will see right through you.
Be Consistent: The mirror effect is most effective when it's used consistently across all of your marketing channels. This means using the same values, beliefs, and language in your website, social media posts and advertising.
Craft Relevant Stories: Develop narratives that mirror your audience's experiences. Share relatable stories that evoke emotions and make your audience say, "That's exactly how I feel!"
Other Free Newsletters worth reading
Morning Brew - Get smarter in 5 minutes daily. There's a reason over 4 million people start their day with Morning Brew. Business news doesn't have to be boring, make your mornings more enjoyable.
AI Tool Report- Learn how to save time and earn more with AI. Join 55,000+ free daily readers.
Niche Media - Discover How To Build, Grow & Monetize Any Digital Content. Weekly newsletter from a successful niche site owner.
🗞️ 4 Noteworthy Updates
Google ads new features to its search generative experience (read)
New Instagram feature limits messages from strangers (read)
Instagram and Facebook creators are increasingly influencing purchases; trend expected to continue this festive season: Meta India (read)
6 New ChatGPT features include prompt examples & file uploads (read)
Want to get your product in front of Marketers & Founders ?
Reach our ~2000 subscribers by sponsoring this newsletter.
See you next Tuesday :)
Thanks,