Shot #86: 5 ways you can increase word-of-mouth
and attract more customers for your business
Hello to 1925 awesome marketers & founders 👋 reading today,
This is Luv and here’s your weekly Marketing Shot :)
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In today’s Marketing Shot:
🛠️ 4 Useful Resources & Tools
💡 5 Ways to Increase WOM for your business
🛠️ 4 Useful Resources & Tools
Stack Influence - Beat your competition and become a top listing in your niche on Amazon by automating Micro Influencers at scale. Increase your MoM revenue and only pay influencers with product. (link)
Deel - Build your remote teams in over 150 countries. Run global payroll with one click in 120 currencies without having to worry about local labor laws (link)
Ariyh - Get marketing recommendations in your inbox based on scientific research from top business schools. Free to subscribe. (link)
Refind - Out of 1000s of articles on the web and get only the best ones delivered to your inbox, tailored to your interests. Free to subscribe (link)
We all understand that word-of-mouth marketing is a powerful tool for attracting new customers. When people hear positive recommendations from friends, family or even strangers, it builds trust and credibility.
Here are 5 ways you can increase word-of-mouth and attract more customers for your business!
1. Deliver Outstanding Customer Experiences: Go the extra mile to exceed your customer’s expectations. Happy customers are more likely to share their positive experiences with others.
Lemonade, an American Insurance Company wished one of their loyal customers (Andrew) with a personalised message on his birthday. Their team got together for a group photo and wished him with a message written on a white board.
They sent him this photo via email. Impressed by the gesture, the customer turned to Twitter to thank the company.
This sweet gesture by Lemonade sparked countless conversations on Twitter that insurance companies can be cool too, amplifying their word-of-mouth.
2. Implement a Referral Program: Encourage your existing customers to spread the word by offering incentives through a referral program. Provide a compelling offer for both the referrer and the new customer. This creates a win-win situation where your customers feel motivated to recommend your business.
Dropbox, the popular cloud storage platform, achieved phenomenal growth by implementing a referral program. They offered additional storage space to existing users who referred friends to sign up. This strategy helped them gain millions of new users.
3. Leverage Influencer Marketing: Identify influential individuals or micro-influencers in your industry who align with your brand values and target audience. Their recommendations and endorsements can have a significant impact on their followers' purchasing decisions.
Nykaa, a beauty brand, has leveraged influencer marketing to build a strong community of loyal customers. They collaborate with beauty influencers who genuinely love their products and encourage them to share their experiences and recommendations with their followers.
4. Encourage User-Generated Content: Create opportunities for your customers to become advocates by sharing their experiences with your brand. Encourage them to post reviews, testimonials or user-generated content on social media. This not only showcases real-life experiences but also increases your brand's visibility and credibility among their networks.
GoPro, the action camera manufacturer, has harnessed user-generated content to fuel their word-of-mouth marketing. They encourage their customers to share their adventure footage captured with GoPro cameras. By showcasing incredible user-generated content on their website and social media channels, GoPro inspires others to consider purchasing their products.
5. Build Strong Relationships: Focus on building genuine and long-lasting relationships with your customers. Interact with them on social media, respond to their comments and inquiries, and personalize your communication. When customers feel valued and connected to your brand, they are more likely to become vocal advocates.
Airbnb has created a strong sense of community among its hosts and guests. They actively engage with their users through social media, host meetups and events. They even feature stories of unique and memorable Airbnb stays. By nurturing these relationships, Airbnb has created a passionate community that willingly shares their experiences and recommendations with others.
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Thanks,
In today's digital age, UGC is one of the most powerful ways! Influencers can be effective, but UGC creators make it look more authentic. That's why they're bringing in more and more sales for the brands they work with!