Hello awesome marketers & founders 👋,
This is Luv and here’s your weekly Marketing Shot :)
(Delivered every Tuesday)
In today’s Marketing Shot:
🛠️ 4 Useful Resources
💡 Why you should stop trying to make your brand look Perfect
🗞️ 3 Noteworthy updates from the digital world
🛠️ 4 Useful Tools & Resources
Upword helps you capture notes, summarize or process information and answers all your questions. The power of GPT-4, personalized to your knowledge (link)
Ariyh : Get free marketing recommendations based on latest scientific research from Top B schools (link)
Zero to $100M: The Ultimate Guide to Business Growth. A free course by SEMRUSH Academy (link)
Answer The Public : Get instant, raw search insights, direct from the minds of your customer (link)
💡 The Psychology of the Pratfall Effect: Why you should stop trying to make your brand look Perfect
The pratfall effect (a psychological phenomenon) suggests that people are more likely to like and trust someone who makes a mistake or admits a flaw.
This is because it makes the person seem more relatable. In marketing, this can be used to make a brand seem more human.
A great example of the pratfall effect in marketing is the Dove "Real Beauty" campaign.
This campaign featured real women of all shapes and sizes, who talked about their own insecurities. By showing that every woman is beautiful, the campaign challenged traditional beauty standards and made viewers feel more confident about themselves.
As a result, the Dove "Real Beauty" campaign was incredibly successful and won numerous awards and helped to boost Dove's sales.
How can you use the pratfall effect in your own marketing? Here are a few tips:
Be honest about your flaws- Don't try to be perfect, because no one is.
Be human- Make mistakes and admit them.
Be relatable- Connect with your audience on a personal level.
Use humor- A little self-deprecating humor can go a long way.
Things to keep in mind:
Pratfall effect should be used in moderation. If you make too many mistakes or admit too many flaws, it can backfire and make you look incompetent.
The pratfall effect works best when it is relevant to your brand. For example, if you are a luxury brand, you don't want to make a mistake that makes you look careless or unprofessional.
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#CreativeCampaign
🗞️ 4 Noteworthy Updates
Google Downgrades Visibility of HowTo and FAQ Rich Results (read)
YouTube is disabling links on Shorts to cut down on spam (read)
Twitter (X) lowers requirements for its ad-revenue sharing program to 5 Mn impressions with a catch (read)
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📋 In case you missed the last Tuesday’s Market Shot- The Technique of Mirroring in Marketing
See you next Tuesday :)
Thanks,