Shot #98: Do you want to write copy that converts?
9 key ideas from the book Copywriting Secrets
Hello awesome marketers & founders 👋,
This is Luv and here’s your weekly Marketing Shot :)
(Delivered every Tuesday)
In today’s Marketing Shot:
🛠️ 4 Useful Resources
💡 Do you want to write copy that converts?
💡 1 Creative campaign
🗞️ 4 Noteworthy updates from the digital world
🛠️ 4 Useful Tools & Resources
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Stable is a virtual address and mailbox for startups. 1 business address for all company documents and mails (link)
Lead Generation Accelerator by SEMRUSH: Master the art of attracting your ideal customers (link)
18 AI prompts for social media marketers (link)
Do you want to write copy that converts? If so, then you need to read this!
In today’s issue, I'll share 9 key ideas from the book Copywriting Secrets that I recently read. This book has helped thousands of people write copy that gets results.
Let’s begin.
Know your audience: The first step to writing effective copy is to understand your audience. Who are they? What are their needs and wants? What are their pain points? Once you understand your audience, you can tailor your copy to speak to them directly.
Use strong verbs and action words: Strong verbs and action words make your copy more persuasive. Instead of saying "The product is easy to use" say "The product can be used in minutes"
Write in a conversational style: People are more likely to read and respond to copy that is written in a conversational style. Avoid using jargon and technical terms that your audience may not understand.
Use specific details and examples: People are more likely to be convinced by copy that is specific and provides examples. Instead of saying "Our product is the best" say "Our product has helped over 10,000 people lose weight."
Appeal to the reader's emotions: People make buying decisions based on emotion, not logic. Use your copy to appeal to the reader's hopes, fears, dreams, and desires.
Create a sense of urgency: People are more likely to act when they feel a sense of urgency. Use your copy to create a sense of urgency by offering a limited-time discount or by telling the reader that supplies are limited.
Offer a clear call to action: Tell the reader exactly what you want them to do. Do you want them to sign up for your email list? Click on a link? Make a purchase? Make sure your call to action is clear and concise.
Tell stories: People love stories. Incorporating stories into your copy can make your message relatable and memorable. For instance, instead of just listing the features of a product, tell a story about how it transformed someone's life.
Paint a picture: Use descriptive language to paint a picture of the benefits your product or service offers. Instead of just saying "soft" say "softer than a cloud" This helps your audience feel the experience.
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🗞️ 4 Noteworthy Updates
WhatsApp is taking sticker creation to the next level with generative AI (read)
Twitter (X) made a massive change to its algorithm, here’s everything you should know (read)
WhatsApp will let users send ‘HD’ photos (read)
TikTok updates marketers need to know about (read)
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📋 In case you missed the last Tuesday’s Market Shot- Why you should stop trying to make your brand look Perfect
See you next Tuesday :)
Thanks,